Arizona Solar Solutions, a highly successful, locally owned and operated family business has been providing solar solutions for Arizona residents for years. With many solar companies appearing on the local scene, Arizona Solar Solutions continues to be an industry leader in the Arizona solar market. This company is committed to each and every customer offering exceptional customer service. From sponsoring local youth athletics to hosting job fairs, Arizona Solar Solutions is fiercely committed to the local community and economy.
We recently had a chance to sit down with one of the owners of Arizona Solar Solutions, Robert Lamore, to get a better understanding of how this local company can compete and find success in such a challenging and dynamic market place.
Q: Arizona Solar Solutions is a Valley Wide Company, initially an electrical company. Is that right? With such a successful electrical company (Valley Wide Electric), what inspired you to create Arizona Solar Solutions?
Robert: We realized that a new market was emerging in Arizona with cutting edge technology that would change the way we buy electricity. We felt that starting Arizona Solar Solutions would be a great opportunity to bring a product (Solar) to the Arizona market place which was good for the environment, good for the people of Arizona, and good for our future generations while giving our customers a choice to purchase power from a clean renewable source while controlling their electrical bill and saving money. We also felt that the solar market in Arizona would be “unstoppable” with 300 plus day of sun shine a year and a large customer base; everyone with a roof needs to buy electricity and now they have a clean and less expensive option.
Q: What is Arizona Solar Solution’s mission and how does that address Arizona’s unique market?
Robert: Arizona Solar Solution’s mission is to make Arizona a better place through the integration of renewable technologies. The solar industry is in its infancy and still growing, changing, and evolving. Arizona is one of the largest adopters of residential roof top solar as an alternative to traditional electrical utility in the United States and in the next five years we anticipate that residential roof top solar will have a market penetration double or triple of what it is today. This is very exciting! Arizona residents are becoming increasingly aware of the option to use solar generated electricity, how it works, and how it can benefit them. This is a product that provides a winning scenario for homeowners and their pocket books, their children, and our environment. I mean, if we can save some money and decrease our carbon footprint and do something good for the environment why wouldn’t we?! Solar energy is a source of clean, inexpensive electricity which can save the homeowner money on their electrical bill, it’s that simple.
Q: What are some of the challenges you face with the local Arizona solar market?
Robert: Roof Top Solar is a direct threat to the profitability of standard utility companies in Arizona. Utilities are, of course, monopolies that we are all forced to deal with. These companies set a price and we (homeowners) have to pay it, we have never had an option In Arizona. However, residential solar systems can help break that monopoly. Arizona Solar Solutions utilizes a new business model that offers an inexpensive and renewable source of electricity and solar electricity does a more efficient, cheaper, and cleaner job producing this electricity that we all use every day than our state electrical utility companies capable or willing to do. The challenge we face as the solar provider is educating people that they have a choice now and making them aware of this alternative energy source and explaining that there are various ways at a variety of price points that makes this alternative possible and accessible for all homeowners at better pricing then currently offered by the electrical utility. But just as any other technological innovation grows and develops, solar energy will too. As it becomes more prevalent and communities begin to see more solar panels on more roof tops, people will mainstream this new technology. I predict that in the future, as society become more educated on their choices and potential savings, both homeowners and business owners will be less willing to be told what to do and how much to pay by the utility companies, they will demand choice and completion in the market place.
Q: As with any business, employees are critical to success. What do you look when you hire an employee?
Robert: This answer is twofold. First we are a family business. We value employees that value working in and as a family. We are here to support one another and our community. Second, we are company with a passion for alternative energy sources therefore passion is something we look for in the people we hire here at Arizona Solar Solutions. We look for those who truly believe in the evolution of the industry and feel that renewable energy is very important to our future. We hire only employees with the enthusiasm and commitment to the solar movement as we the owners do.
Q: And what happens after the sale?
Robert: Many other solar companies doing business in Arizona are not local, this means that if there is ever a need for a system repair or warranty call, the customer is subject to the nuances and inconveniences of coordinating a remedy with a company and customer service agent located in a different sate and sometimes even in a different country. With Arizona Solar Solutions all service, repair, installation, and warranty work is handled by our solar installation teams right here in Arizona, making resolution quick and easy and most importantly keeping your money here at home where it can help our neighbors and our local communities.
Q: The competition in the residential solar market has increased dramatically over the last 5 years. How have you been able to maintain such success in the local Arizona market?
Robert: There are several components that have established and maintained our success in the industry. For one, Arizona Solar Solutions has maintained a great name and reputation for our customer service. We value our customer, their experience, and their success in having renewable energy. Therefore, we make our team readily available and accessible for any questions, comments, or concerns a homeowner might have from the early stages in sales to the solar panel installations, to the years of warranty that follow. From the moment that contract is signed, we are there for our customer.
Second, solar energy is a constantly evolving industry. Our size and experience allow us to quickly adapt to the changes in the market place, ensuring that our customers are truly getting the best of the best every single day. Third, I mentioned we are a family business committed to our community therefore becoming an employee is really like becoming part of our family. As a result of our commitment to our employees, we have yielded a low turnover rate and our customers appreciate that. This dedication by our employees allows us find and then keep the most educated, experienced, and passionate local solar professionals in Arizona. Finally, it is through these best practices that we can provide the most competitive pricing with the fastest installation times in the state of Arizona, teamed with the most effective customer service team out there! We feel good about what we do and we know we are making a difference for our family, our employees, our customers, and our furture.